A brand kit stores your logo, colours, display brand name and call-to-action (CTA) presets, so creatives can carry your branding without setting it up each time. You pick a brand kit and a CTA per row on the Create screen. Admins manage brand kits; marketers can view them and apply them to creatives.
When the formula for a creative uses branding, the display brand name and the chosen CTA appear as text boxes during the last 3 seconds of the creative, in the kit's colours.
Who can do what
| Action | Admin | Marketer |
|---|---|---|
| View brand kits and their version history | Yes | Yes |
| Apply a kit and CTA to creatives | Yes | Yes |
| Create, edit, set default, duplicate, archive, restore, delete | Yes | No |
Partners and developers have no access to Branding. While your organisation is suspended, nobody can change branding; nothing already saved is deleted.
Create a brand kit
- Open Branding under Setup and press New brand kit.
- Under Identity, enter a Kit name (up to 80 characters, for your team) and a Display brand name (up to 120 characters, the name viewers see).
- Under Colors, set the four colours. Primary fills the CTA box, Accent outlines it, Text is the foreground colour, and Background fills the brand-name box. The preview warns you if the text contrast is too low.
- Under Calls to action, press Add CTA for each label you want, and choose a Default CTA.
- Press Save branding.
- Upload a logo. Save the kit and any pending edits first; the upload is available only on a saved kit.
Logo requirements
| Limit | Value |
|---|---|
| File types | PNG, JPEG or WebP |
| File size | 5 MiB maximum |
| Dimensions | 4096 px per side and 16 million pixels maximum |
To remove a logo, press Remove logo on next save, then Save branding.
Note: A CTA is text drawn on the video. The video carries no clickable link; the ad's destination link is set wherever the ad is created.
Note: The preview on the kit page shows the layout only, in portrait and square. It is not a render of your video.
Manage brand kits
The Branding list shows each kit's logo, name, whether it is the default, its status and revision. Search by name and filter by Active, Archived or All.
| Action | Available on | What it does |
|---|---|---|
| Set default | Active kits | Makes this kit the one preselected on new Create rows. |
| Duplicate | Active and archived kits | Copies the kit under a new name you choose. |
| Archive | Active kits | Takes the kit out of use without deleting it. An archived kit is read-only. |
| Restore | Archived kits | Makes the kit active again. |
| Delete | Active and archived kits | Deletes the kit. A kit already used by a creative cannot be deleted; archive it instead. |
Every save creates a new revision, listed under Version history on the kit page. Creatives keep the branding version they were made with, so editing a kit later does not change creatives you already built.
If someone else saved the kit while you were editing, the portal keeps your edits and offers Reload latest so you can start again from the newest version.
Next steps
- Creatives — apply a brand kit when you create creatives.
- Roles and permissions
Updated 29 Sept 2026 · Change history (1)